01Family leisure
Soft Play Centre Website & Booking Platform
A booking-led website for a busy soft play business.
Custom systems for small businesses
Built for your small business.Priced for your small business.
Don’t force a fit. Obital. builds custom systems that fit the way you already work — bookings, customers, staff and the everyday admin — with a website out front to match. Proper software, without the big-company price tag.
Start with what you need now. Add the rest as you grow.
Sound familiar?
Most small businesses run on a patchwork.
A website here, a booking app there, a spreadsheet for the regulars, an inbox full of “can I change my booking?” and a WhatsApp group holding it all together. None of it was built for your business — so you’ve been forcing a fit.
Today
Website “Our website doesn’t talk to our booking system.”
Booking app “It doesn’t quite work the way we do.”
Spreadsheet “We keep this bit in a spreadsheet.”
Inbox “Customers keep emailing for updates.”
WhatsApp “Staff check the group chat for changes.”
Paper diary “We still do this part by hand.”
With
One system, shaped around your business.
Your website, bookings, customers and admin designed together, around the way you already work — so information goes in once and ends up everywhere it’s needed.
Website
A customer books a session on their phone.
Bookings
It lands in the diary, within your capacity rules.
Customers
Their record updates: visits, preferences, consent.
Staff
The team sees it on today’s screen.
Admin
Confirmations, reminders and reports — done.
What we build
Everything your business runs on.
Start with the one thing that’s causing the headache — a website, bookings, customer records — and add the rest as you grow. Every piece is built to work with the others.
- 01
Websites
Beautiful, fast and designed for your business — not adapted from a template.
- 02
Booking systems
Bookings that follow your rules: sessions, capacity, staff, rooms, deposits and the rest.
- 03
Customer management
Everything you need to know about a customer, in one place — and nothing you don’t.
- 04
Staff dashboards
One screen for today’s bookings, customers, availability and requests.
- 05
Customer portals
Let customers view bookings, make changes and check progress without picking up the phone.
- 06
Bespoke business tools
The tool you’ve always wished existed, built around how you actually work.
Pricing
Priced for your small business.
Custom software shouldn’t need a big-company budget. We build what your business actually needs — and nothing it doesn’t.
- 01
A clear quote first
Once we understand what you need, you’ll get a clear quote before any work starts. No surprises halfway through.
- 02
Start small, grow it later
Begin with the piece that will make the biggest difference. Add the next one when you’re ready — it’s built to fit with the rest.
- 03
Only what you’ll use
No paying for a hundred features you’ll never touch. Your system does your jobs, your way, and nothing else.
Custom booking systems
Your booking rules, not the software’s.
Off-the-shelf booking apps make you work their way. Don’t force a fit: we start with how your business actually takes bookings — then build exactly that, and nothing you don’t need.
A café books tables. A play venue books sessions with capacity. A cattery books rooms by the night. A salon books people and time. They shouldn’t all have to squeeze into the same app.
If you can explain how it works, we can build it.
Example projects
The website out front. The system behind it.
Four sectors, four very different ways of running a business. Each example pairs a customer-facing website with the software that runs the day behind it.
02Hospitality
Neighbourhood Cafe Website & Customer System
A hospitality website paired with lightweight customer management.
03Franchising · B2B
Franchise CRM & Growth Platform
A custom CRM to manage prospective franchisees and the wider franchise network.
04Fitness & sport
Martial Arts Studio Booking & Member System
A class-led website and booking system for a martial arts studio.
How we work
Clear stages, no surprises.
You don’t need to speak software. We’ll talk about your business, give you a clear quote before any work starts, show you how things will work before we build them, and keep you posted at every stage.
Stage 1
Talk
We start with your business, not technology. What do you do, how do customers find you, and what’s frustrating right now?
Stage 2
Map
Together we map how customers, bookings, staff and admin flow today — including the workarounds nobody likes to admit to.
Stage 3
Design
We design the website and the system behind it around that map, so you can see exactly how it will work before we build it.
Stage 4
Build
We build in clear stages. You’ll see real progress along the way, not just a big reveal at the end.
Stage 5
Test
We test with real-world scenarios — the busy Saturday, the last-minute change, the customer who books on their phone in a queue.
Stage 6
Launch
We launch, make sure you and your team are comfortable, and stay around for support and improvements.
Tell us what isn’t working.
No jargon, no pressure and no big-company price tag. Tell us how your business runs today and what you’d like to work better — we’ll come back with honest thoughts on what would help, and what it would cost.